The Emirates Entrepreneurship Association signed a Memorandum of Understanding (MoU) with Total Techno Advertising Marketing on 21 May 2026 at the Association’s headquarters in Athar Plus – Abu Dhabi. The MoU aims to establish a framework for joint cooperation in the fields of marketing and promotion of the Association’s programs and events, including conferences, exhibitions, and various activities.

The Emirates Entrepreneurship Association was represented by H.E. Thamer Alqasimi, Board Member and Executive Manager of the Association, while Total Techno Advertising Marketing was represented by Mr. Wessam Al Junaid, Chief Executive Officer of Total Techno Advertising Marketing.

The MoU includes several areas of cooperation, most notably:
• Organizing and covering events, exhibitions, and conferences.
• Media marketing for the Association’s programs and initiatives.
• Enhancing the institutional branding of both parties in accordance with mutually agreed terms.

The memorandum also stipulates cooperation in implementing marketing and media plans for the Association’s programs, including media coverage, management of social media platforms, execution of digital marketing campaigns, creative content design, and regular publication of events and programs, all through prior coordination and approved procedures between both parties.

Both parties affirmed that this MoU represents a general framework for cooperation that contributes to supporting entrepreneurial activities and programs, while strengthening the media presence of the initiatives and events organized by the Association.