The Emirates Entrepreneurship Association has announced the signing of a Memorandum of Understanding with e& Group

As part of the Association’s ongoing initiatives to strengthen national entrepreneurship and support Emirati entrepreneurs. The signing ceremony took place at the e& Innovation Center in Dubai.

This agreement aims to support Emirati entrepreneurs in the business sector through the National Business Establishment Program, designed for UAE nationals looking to grow their ventures by partnering with e& UAE. The program enables them to offer e& UAE’s services and solutions to their own clients. The MoU establishes a general framework for collaboration between the Emirates Entrepreneurship Association and e& Group to explore potential areas of cooperation and other investment opportunities. It also sets out the guiding principles for creating a strategic partnership that benefits Emirati entrepreneurs across all emirates.

On the sidelines of the signing, H.E. Sanad Al Meqbali, Chairman of the Emirates Entrepreneurship Association, stated:

"e& Group is one of the most successful companies locally and globally, with integrated expertise in providing technological and telecommunications solutions. It stands as a global model of Emirati success and plays a vital role in the national economic landscape. This collaboration between the Association and e& is a reflection of our shared vision to enhance the national economy and support Emirati entrepreneurs. We highly value this partnership for its potential to develop the skills and capabilities of Emirati entrepreneurs and contribute to local value creation."

He added: "The primary goal of this partnership is to increase the economic contribution of Emirati entrepreneurs, encourage youth to launch their ventures, and support their entry into the entrepreneurial ecosystem. This collaboration provides a professional starting point for their businesses through the National Business Establishment Program led by e& Group."

Essam Mahmoud, Senior Vice President for SMEs at e& UAE, commented:

"Through this partnership, we aim to support Emirati entrepreneurs in the business sector and provide them access to the National Business Establishment Program, which enables them to offer e& UAE's services and solutions to their customers. We look forward to continuing our collaboration with the Emirates Entrepreneurship Association to empower the entrepreneurial and SME ecosystem, and to help ambitious Emirati youth achieve their goals—aligning with the wise leadership’s vision to advance the business sector and stimulate the national economy."

This agreement marks the beginning of a strategic collaboration between the Association and e& Group, with both parties set to explore additional projects and initiatives that foster entrepreneurship nationwide.