The Emirates Entrepreneurship Association has announced the signing of a Memorandum of Understanding with Foodics Tech, as part of its ongoing strategy to empower and support Emirati entrepreneurs and enhance the national entrepreneurship ecosystem. Under this agreement, the Association and Foodics will collaborate on a range of initiatives designed to support Emirati entrepreneurs and small and medium-sized enterprises (SMEs) in the food & beverage and e-commerce sectors. This includes strategic cooperation, joint events, exclusive support programs for Emirati entrepreneurs, and SME development programs.

The agreement also allows EEA members to join the Foodics platform with zero commission, benefiting from advanced AI-driven features such as data analytics, sales through social media platforms, and integration with POS systems, delivery partners, and payment gateways. On the sidelines of the signing ceremony, Ali Al Khouri, Board Member of the Emirates Entrepreneurship Association and Chairman of the F&B Sector Committee, stated:

"The Association is committed to building promising and impactful partnerships that benefit entrepreneurs and SMEs, which in turn play a vital role in driving the national economy. We value our partnership with Foodics Tech, which operates one of the leading AI-powered integrated platforms that support the growth of Emirati entrepreneurs and enhance innovation in the national entrepreneurship landscape."

Kamal Marghalani, Vice President of Revenue at Foodics, also commented:

"I am always delighted to witness the progress of food technology in the region, which is evident through the events we attend and the support we receive from both public and private entities. Our partnership with the Emirates Entrepreneurship Association is a testament to this momentum. At Foodics, we take pride in leading this transformation by leveraging AI to enhance decision-making, reduce human error, and streamline operations. Our focus also extends to developing solutions tailored for key segments of the F&B sector, ensuring we meet the unique needs of every restaurant, whether small or large."

This collaboration falls in line with the Association’s ongoing efforts to build value-driven partnerships that empower Emirati entrepreneurs and enable SMEs, while creating added value within the entrepreneurship ecosystem.